Theresa Chaze's Page

Book Trailers: Cost Effective Marketing Tool for Authors, Publishers and PR Firms



With the increasing number of free video sites on the internet, book videos or book trailers are becoming an increasingly effective tool for book marketing. By combining voice-overs with appropriate graphics and music beds, trailers have the ability to not only create interest, but increase book sales. However, many authors, publishers and PR firms have been afraid to put them in their marketing toolbox because… Continue

Middle Class Union: A Revolution to Create Real Change
By
Theresa Chaze

Nearly everyone has read the "do not buy gas" or which gas companies uses which country's oil postings that have been circulated around the net since the price of gas has started to skyrocket. Neither of them are particular effective. The loss of revenue from one day will not hurt the oil companies, especially when they know it will be made up the next day.
Secondly, oil companies mix and match their oils sources. You can n… Continue

Book Trailer: An Effective Promotional and Marketing Tool
By
Theresa Chaze


Book trailers are more than images set to music, nor do they just a recap of the book synopsis. In fact, they are an effect promotional tool that will create interest by going beyond the synopsis to the "heart of the book. Although, book trailers are considered promotional material, they are in reality an advertisement. The difference lies in the length and basic format.

Most book trailers are much longer than most con… Continue

Dragon Domain--Book Two of the Dragon Clan Trilogy (978-0-9798406-1-6) Cheyenne and Celeste came to Coyote Springs to save a child; instead, Cheyenne found a home. With the help of their new friend, Jane, they created a spiritual sanctuary. But when Celeste stopped runn… Continue